accepted pairing

припустиме порівняння виробів; реклама, що не порочить продукцію конкурента, але підкреслює переваги своєї продукції

English-Ukrainian law dictionary.

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  • accepted pairing — a technique of advertising in which two or more competing products are compared in such a manner that certain good qualities are conceded but one product is made to appear clearly more beneficial or desirable than its competitors. [1975 80] …   Useful english dictionary

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